We create distinctive, well-made goods and gifts that tell your story and inspire you to live memorably. What exactly do we mean by that? We like to think of it as using cutting-edge design and customization techniques to make high-quality, everyday products that express something that matters in your life.

Our Beginnings

Our founder, Brian Johnson, was living in Boston and working as an engineer when he noticed that the market was lacking in truly distinctive home goods and furnishings that combined a tasteful, modern aesthetic with personally meaningful design.

Sensing an opportunity, Brian started to create his own products for the home that were not only functional and stylish, but also incorporated his interests in user-centered design and environmentally-friendly manufacturing. Working out of his small South Boston apartment in his spare time, Brian began selling his creations online under the name Uncommon Green.

As his passion project turned into a fledgling business, Brian brought his college friends Dave Reddy, Neil Angis, and Colin Woodworth on board to help bring his vision to a wider audience.

Our Mission

Our core belief can be expressed in two simple words: Live inspired.

You know, do your thing and do it proudly. Have a blast. Work hard. Stay curious. Be good to others. Love what you do.

We believe this kind of attitude is infectious, and it’s our mission to spread it as far and wide as possible through the products we create.

Our Promise

We aim to bring to you exceptional goods with a conscience. We make every effort to source our materials and packaging from U.S.-based companies and to partner with other small businesses to bring our designs to life.

Finally, we strive to strengthen our communities through charitable giving and service while minimizing our environmental impact by using Earth-friendly materials and practices. These core values—and a promise to treat every customer like family—are behind everything we do.