Because #WhoCaresWhyNot
Growing up as kid, I've always known that I was special and different. My taste for a lot of things, especially fashion, didn't really agree with the "norm", so in 2013, while I was working and living in Singapore, I decided to start my own fashion and style blog called WhoCaresWhyNot, showcasing looks that seemed normal to me but not for the majority. The name was conceived from how I would normally respond to people when they ask me, "Why are you wearing this? Why are you wearing that?" and my answer would always be "Who cares? Why not?". Sadly, it only lasted for a couple of months as things got busier and busier when I moved to New York to study.
Fast-forward to today, after coming back from one of the most amazing trips I've ever been (Burning Man), so inspired and motivated, I decided to venture into making crazy, conceptual, never before seen pieces that would promote art and radical self-expression. So here I am, relaunching WhoCaresWhyNot as a fashion-festival wear line.