living on my feet
Zu Foos (a Germanic play on my last name meaning "On Foot") started as an attempt to leave the corporate world and make it on my own. I worked hard for several years promoting myself, traveling to fairs, buying advertising...
but in the end I couldn't get Gaga's lyrics out of my head: I try to sell myself but I am really laughing- I just love the music, not the bling.
Corny, I know, but it's the truth. Trying to sell myself was pure trash and I couldn't function that way, especially when I had positioned myself such that ZF was my only income. I put my whole soul into it and it was too painful for me to keep up.
So, I got another job, and ZF moved to the back burner. What initially felt like failure evolved to become security and freedom. I went all in and then was able to back out to a comfortable place.
Now Zu Foos is a place where I can truly live on my feet. It's about freedom, expression, creativity. My only hope is that I may be able to connect with you through my work <3