Cubelem

I’m Heather, mixed media Artisan, nature-lover, wife, and mother of two (cats). I was raised in a small town in upstate New York, where I studied Fine Art and Photography, later heading West to pursue Media and Design in college.

Cubelem (pronounced "cube-el-em") originated from a drawing I did some years ago, a geometric symbol that reimagines the elemental pentagram. If you break down the shapes within the Cubelem logo, each square represents one of the five elements; Earth, Air, Fire, Water and Spirit. With a name derived from the intriguing art form "Cubism" paired with "Elements", the Cubelem was initially used as a logo for my little candle shop.

In 2014, I started an shop called Candle Corners as a nod to our elements, referencing philosophies of Celtic Paganism, where profound natural occurrences such as the Sun and the Moon are celebrated, as well as Animism, wherein 'all things hold a spiritual reverence'.

Candle Corners has since evolved into what is now Cubelem, utilizing the same geometric logo. My rebranded candles are still hand-poured in small batches with 100% soy wax, natural essential oils, wooden wicks, and ingredients free of phthalates, parabens, BPA, zinc and lead.

Signage and Banners have been a more recent exciting development. I've been fortunate to work with so many kind and creative customers over the last year to show off their styles, represent their business logos/slogans and create unique gifts for loved ones. *Banners are hand sewn by my very own crafty momma, making them extra special!

I work with careful thought for details, and delight in the idea of a finished projects’ journey once it leaves my hands. Often times my tools and supplies are acquired from other small businesses and fellow Makers. I strive for quality materials — solid woods, natural soy wax, raw brass, genuine cotton fabric and handmade abaca paper — always with rooted values and efforts of sustainability, repurposing and eco-friendly supplies in mind.

As of Earth Day 2021, Cubelem contributes a percentage of profits to protect the planet, with quarterly donations made to incredible organizations including One Tree Planted and The Wildlands Conservancy ↟

There are few things I love more than honing a new craft, so it’s likely that Cubelem (my little creative corner of the world) will be an ever evolving space to grow as an Artist. *I consider this a circumstance of being an Aries raised by hippie Musicians and Writers.

Doing my best to embrace the pace of nature, particularly when it comes to my work -- a rhythm that so often needs reminding, but I've come to appreciate that moments of stillness and reflection are vital for creative inspiration.

I hope you'll follow my journey @cubelem.