cvaoutdoors

The precursor to setting up this little shop started out in 2017. I was creating fishing videos for social media friends. I’d stay up late at night editing my videos and post them on Facebook. Eventually our Facebook group grew to 1500 members. That was the fuel I used keep building out the brand.

For three to four years I'd get home from the regular day job selling wheels & tires and spend hours honing my creative skills in Photoshop, GarageBand, iMovie and many other digital marketing tools. I knew that in order to sell a product, I'd have to become exceptional at marketing, first.

My shop soon emerged; I turned my little home-office upstairs into a small creative marketing center. My very first piece of merchandise was a free vinyl decal. This was a big step. Because it gave me the opportunity to mail a physical item to my customers. I fell in love with snail mail after that. And It was extremely humbling to see my work entering people's homes.

As my content grew more well-known, locally, I searched out embroidery shops, vinyl decal producers and print makers to help me develop merchandise ideas I had in mind.

At this time in 2024 I've designed and organized the creation more than 30 different products. And I've got to say, the brand is fun to manage and my members are great people.

How does it all work?
We run a simple membership business-model. My members (customers) gain access to all of my best video & written content I create. I focus on hunting, fishing and outdoor-living infotainment. I give away some of my content and products at Facebook to ramp-up exposure, but use social media to fuel my own branded social media site.

It’s an easy concept that I’ve got. People notice our content, they buy a product and they becomes a real member of our team.

Shipping
I use Pirate Ship and USPS

Packaging
I use Uline heavy duty boxes and poly bags for hoodie-only purchses

Marketing
I make videos and keep a river of content moving at my Facebook Feed. Feel free to join us