Made by racers, for racers. Born in the dirt
Dry Slick Co. started in the dirt — literally. I'm Ryder, 23, and I race an IMCA Modified out of Colorado, car #27R. This brand didn't come from a marketing meeting. It came from actually being in the pits, actually chasing points, actually knowing what it feels like to leave a track covered head to toe in dirt and love every second of it.
I got tired of racing apparel that was either overpriced corporate merch or cheap knockoffs that didn't get the culture. So I started making shirts myself — real sayings, real racer humor, stuff you'd actually hear trackside on a Friday night.
Every design starts with something real. A phrase from the pits. A joke about duct tape fixing everything. The chaos of being a race parent in the stands. If it's on a Dry Slick Co. shirt, it's because it's true to this sport.
We're a small operation, made-to-order, US-based quality blanks — not overseas bulk printing. Every order supports an actual racer building something real.
Made by racers, for racers. Born in the dirt. That's not just a tagline — it's the whole reason this exists.
— Ryder, Founder