Our Story
My embroidery journey started in 2020 with hand-stitched nursery hoops and organic cotton apparel. What began as a simple creative outlet quickly turned into something more. As demand grew beyond what I could produce by hand, I invested in my first embroidery machine in October 2022 marking the start of something bigger. I remember asking my husband, "This is a huge investment, what if nothing sells?" It’s something we always seem to reference back to, a reminder of how far this little biz has come!
At the Floss & Fable warehouse, every stitch tells a story. We specialize in custom apparel, embroidered gifts, and branded merchandise, helping small businesses, moms, and gift-givers bring their unique vision to life. Quality and personalization are at the heart of what we do, from carefully selecting styles and garment brands that last to ensuring every order is stitched with precision and care. We embroider everything in house at our CA warehouse, allowing us to maintain high standards and ship as quickly as possible.
Entrepreneurship has always been a part who I am. As a child, I sold beaded bracelets door to door, and as I got older, I explored different creative ventures, opening multiple Etsy shops along the way. Though I never went to school for business, I built this company through passion, creativity, and a whole lot of learning curves. What started as a one-woman operation in my home office has now grown into a dedicated girl gang of 6, working at or CA warehouse to deliver you made to order, special, personalized products!
Whether it's a trendy embroidered piece or a custom logo for a growing brand, we take pride in making every order special. My team and I can’t wait to stitch your story next!
– Katie, Owner, Floss & Fable
