In 2013, I started Lucky Horse Press. My background is in graphic design where much time was spent at a computer so I decided to change up the routine and learn a new skill. I took my first letterpress class in the winter of 2010 and realized that I really liked the tactile experience of printmaking not to mention practicing a craft that has bred skilled tradespeople through apprenticeship. The work place was usually corporate and serious and I felt the inability to express honest thoughts so greeting cards became a great creative outlet. After having found a Brooklyn-based letterpress studio near my home at the time, the space became a grounds for creativity, experimentation and to get my hands dirty.

I am motivated by sentiments and memories that are unspoken and that I sometimes have difficulty articulating. I want to create moments (sweet, awkward and funny alike) on social stationery that come to life when someone personalizes them with a note. When I work, I try to instill happiness and optimism in my creations because I really do believe these notions are passed from the sender to the recipient.

The creative process is simple. I start by drawing scenarios that come to mind and when the design is finalized the files are sent to production for the next step. Printmaking is my favorite part as I get to see my creations become real. Whether I am using the Heidelberg windmill or Riso duplicator in the studio, I try to have a finished product goal set before each print session. Despite being my favorite part printing is also the most unpredictable due to variables of human error and mechanics. However, these factors keep me humble and on my toes as I resolve printing issues while remaining productive at the same time.

Print is certainly not dead. Our original mission was always to create general happiness for all. I want to continue to make colorful paper goods for everyone to enjoy.