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Love Improchori

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Love Improchori


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Quality 3 Shipping 5

About videoclothing

Sales 105
On Etsy since 2015

VIDEO, analog nostalgia in the digital era.

Angelo (Father) started making knits in 1984. Later in the same year he met Stella (Mother). They fell in love and got married in 1987 the same year they founded VIDEO in Athens, Greece.

The name was inspired by the popular 90s media; the video home system (VHS). It also means "I See" in Latin, and this is what we do; we see the world and interpret our inspiration into clothes.

In 1988 Love (Daughter) was born and then in 1992 Angelo (Son) joined her.

After a successful ten years in fashion, Angelo and Stella closed VIDEO in order to focus on other business ventures.

In 2007 Love (Daughter) moves to the UK to study Fashion Design. In 2013 Angelo (Son) moved as well to study Marketing.

The family decided to revive VIDEO in early 2015 which brings us to today.

All of our products are lovingly made in sunny Greece.

Shop members

  • Love Improchori

    Owner, Designer, Creative Director

    Daughter // Love Designs the collections and oversees the look and feel of the brand.

  • Stella

    Owner, Production Manager, Shipper

    Mother // Stella Founder of VIDEO, oversees production and makes everything happen.

  • Angelo

    Owner, Marketer

    Son // Angelo Studies Marketing, he makes sure VIDEO is sailing to the right direction.

  • Angelo

    Founder, Owner, Shipper

    Father // Angelo He founded VIDEO in 1987. He is the mastermind.

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