The next several months are packed with fresh opportunities to attract new shoppers, from Mother’s Day to graduations and the kickoff of summer in many parts of the world. Whether you’re looking to launch a new product inspired by the changing seasons or you want to make the most of key shopping occasions, this report has everything you need to get started.
You’ll also find highlights from our first-ever Spring/Summer Trend Guide, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site. The guide's already been picked up by a number of popular publications, including Martha Stewart, Architectural Digest, Real Simple, and more!
Read on to learn about the fresh decor, style, and gifting themes we anticipate will circulate in the coming months, based on Etsy search data and wider industry forecasting.
The year-over-year (YoY) increases below were calculated by comparing search volume on Etsy from January through March 2024 to the same period of 2023.
Table of Contents
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to optimizing your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Optimizing your listings to appeal to shoppers with gift recipients in mind. Here's a checklist to help you get started!
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
Mother’s Day (February–May)
Themes to keep in mind: Gifting, Cards, Personalization, Wellness, Bath and beauty, Accessories
Father’s Day (April–June)
Themes to keep in mind: Gifting, Personalization, Cards, Wanderlust and travel, Outdoor adventure, DIY projects, Grooming essentials
Graduation (May–June)
Themes to keep in mind: Gifting, personalization, cards, keepsakes, apparel, accessories, teacher gifts
Independence Day - US (July 4)
Themes to keep in mind: entertaining, decorations, and apparel
Additional events and key moments to keep in mind:
Cinco de Mayo (May 5), prom (April–June), gardening season, housewarmings, anniversaries, retirements, baptisms and first communions, family reunions, spring showers (bridal, baby, engagement), weddings, milestones (baby’s firsts, birthdays)
Decor and style trends
Modern Milestones
Shoppers are embracing spontaneity and joy with this delightful shift in gifting culture, where celebrations are extending beyond the traditional holidays and gifting occasions like birthdays and anniversaries. From BFF anniversaries to pet “gotcha” days and even divorce gifts to usher in new beginnings, these modern milestones are all about celebrating each of life’s little moments, fostering a culture of appreciation and connection. Just don’t forget to show yourself some love, too.
- +238% YoY increase in searches on Etsy for handmade gifts
- +30% YoY increase in searches on Etsy for friendship gifts
- +175% YoY increase in searches on Etsy for custom or personalized gifts
- +32% YoY increase in searches on Etsy for pet gifts
- +34% YoY increase in searches on Etsy for self gifts
- +266% YoY increase in searches on Etsy for divorce gifts or items
All-Out After Parties
Couples are curating the wedding after party of their dreams to let loose with their nearest and dearest while creating unforgettable memories into the wee hours of the night. Late night snacks, signature cocktails, disco decor and dance floor moments that rival your favorite club are some of the hottest trends couples are embracing to keep the good times flowing. Naturally, brides are having a blast with after party outfit changes, slipping into something more fabulous and dance floor-ready, so they can be the life of the party.
- +134% YoY increase in searches on Etsy for wedding sunglasses
- +195% YoY increase in searches on Etsy for wedding party decor
- +18% YoY increase in searches on Etsy for disco balls
- +11% YoY increase in searches on Etsy for personalized acrylic signs
Chef’s Kiss
With award-winning kitchen culture TV shows and the rise of the celebrity chef, the culinary world has become a dominant force in the cultural zeitgeist, and shoppers are responding with a resounding “Yes, Chef!” as they embrace restaurant-inspired styles in both their homes and wardrobes. In 2024, expect this new iteration of dopamine dressing and decor to heat up even more, with everything from foodie-inspired art that’s a feast for the eyes, to clothing and accessories that let you rep your favorite food or cocktail with pride.
- +465% YoY increase in searches on Etsy for host or hostess gifts
- +1,454% YoY increase in searches on Etsy for espresso martini candles
- +39% YoY increase in searches on Etsy for pasta prints
- +981% YoY increase in searches on Etsy for martini sweaters
Western 2.0
Along with country music’s recent move into the mainstream, the iconic Western look has transcended its cowboy roots to become a symbol of rugged-yet-chic-style, and the newest version of the Western trend incorporates timeless elements like leather, suede and fringe with a touch of glam. Think: cowboy boots elevated with metallic accents, turquoise-studded accessories, and ‘horse girl’-approved charm jewelry. In the home, we’re seeing shoppers lean into durable, distressed leather and denim furniture, infused with more contemporary pieces for a look that’s both laid-back and luxe.
- +124% YoY increase in searches on Etsy for cowboy or cowgirl boots
- +77% YoY increase in searches on Etsy for cowboy or cowgirl hats
- +428% YoY increase in searches on Etsy for horseshoe charms
- +102% YoY increase in searches on Etsy for western bags
- +10% YoY increase in searches on Etsy for brown leather jackets
Sports-core
Athletic aesthetics are winning over shoppers, as sports fandom and the rise of hobby sports —like pickleball, tennis and golf—are colliding to elevate sportswear to the forefront of fashion and beyond. From classic retro jerseys and oversized rugby shirts, to personalized gear and sports-themed posters and prints, the stage is officially set for a summer filled with global games excitement.
- +50% YoY increase in searches on Etsy for pickleball gifts
- +700% YoY increase in searches on Etsy for hoodie dresses
- +35% YoY increase in searches on Etsy for custom baseball hats
- +41% YoY increase in searches on Etsy for boat bags
- +2,159% YoY increase in searches on Etsy for lawn games
Creative Couples Portraits
Shoppers are shifting away from conventional wedding gifts and getting creative with out-of-the-box ways to celebrate love through custom couples portraits that are anything but ordinary. From illustrated portraits hand painted on porcelain plates to personalized playing cards and even embroidered portraits stitched into clothing, these one-of-a-kind creations are more than just gifts; they are cherished reflections of the beginning of a beautiful new chapter.
- +141% YoY increase in searches on Etsy for custom or personalized playing cards
- +26% YoY increase in searches on Etsy for couples blankets
- +15% YoY increase in searches on Etsy for custom or painted plates
- +146% YoY increase in searches on Etsy for venue illustrations
Romcom Interiors
Nostalgia reigns supreme as the 1990s and early 2000s vibe that took over fashion makes its way into our living spaces. Driven by a longing for a simpler, pre-social media era, shoppers are channeling their own main character energy, leaning into a cozy, approachable and timeless decor style reminiscent of classic romcoms, where heavily styled bookshelves are the new gallery walls, patterns and prints live in harmony, and homes that feel alive and lived in trump minimalist or perfectly styled spaces.
- +351% YoY increase in searches on Etsy for cozy home items
- +61% YoY increase in searches on Etsy for book lover gifts
- +41% YoY increase in searches on Etsy for pendant lamps
- +50% YoY increase in searches on Etsy for colorful rugs
Pro tip: Try the “de-modernizing” trend that’s taking off on social, which has shoppers transforming "sad beige” spaces into vintage havens full of character.
Garden Girl
Flowers for spring may not feel groundbreaking, but this year we’re seeing a fresh reinterpretation as shoppers embrace their inner “Garden Girl'', inviting nature’s beauty into their lives. Picture ruffled bedding that delicately mimics the folds of blossoms, ultra-feminine pastel linen attire, and botanical motifs incorporated into everything from jewelry and art to vintage tea sets. Beyond just aesthetics, shoppers are seeking out charming gardening accessories and outdoor decor that allow them to revel in the beauty and serenity of the outdoors.
- +231% YoY increase in searches on Etsy for garden blankets
- +105% YoY increase in searches on Etsy for wildflower art
- +390% YoY increase in searches on Etsy for gardening accessories
- +69% YoY increase in searches on Etsy for ruffled bedding
Time-Honored Textiles
Crochet, quilted, and embroidered details are seeing a major revival in both fashion and home decor, signaling a desire for quality pieces with a handmade touch and a tradition of craftsmanship passed on through the decades. But these aren’t simply your granny’s textiles; today, shoppers are seeking pieces that seamlessly blend a vintage aesthetic with more modern design sensibilities.
- +12% YoY increase in searches on Etsy for granny square items
- +34% YoY increase in searches on Etsy for crochet coasters
- +63% YoY increase in searches on Etsy for quilted jackets
- +26% YoY increase in searches on Etsy for crochet or knit bandanas
For even more inspiration on emerging trends in the months ahead, be sure to follow Etsy Success on Instagram and YouTube.
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
