Airbnb Competitor Rate Tracker Spreadsheet — STR Comp Set Weekly Snapshot Tool — Pricing Intelligence — Excel

Weekly comp-set snapshots. Know when to raise rates first. Competitor rate tracker for Airbnb / STR hosts — manual snapshots of 6-10 comps × next 4 weekends. Surfaces "I'm priced 18% below comp set" and "comps just raised for July 4." Excel + Google Sheets.

PriceLabs and Wheelhouse cost $20-50/mo. They pull comp rates automatically.
For portfolios that's worth it. For ≤3 properties, the 10-min weekly manual
snapshot teaches you the comp set's behavior — knowledge you can't outsource.

Pick 6-10 comparable Airbnbs in your market. Each Monday, snapshot their rates
for the next 4 weekends. The workbook computes the comp average + your-vs-comp
delta + a verdict per weekend: BELOW (raise), AT (hold), ABOVE (price-leadership
move — defendable if your reviews + amenities support it).

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WHAT'S INCLUDED
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📋 Comp Selection — 6-10 properties, same market, same bed/bath count, similar amenities
📋 Weekly Snapshot Grid — comp × next 4 weekends, type-and-go
📋 Comp Average + Delta — auto-computed each week
📋 Verdict Column — BELOW / AT / ABOVE per weekend
📋 Movement Alerts — flagged when comps raised >10% week-over-week
📋 Quarterly Trend Chart — your rate vs comp average over time

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WHAT TO DO WITH THE DATA
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· You're 15%+ below comp average for 3 weeks running → raise base rate or peak
· Comps just raised for a specific weekend (July 4, Memorial Day) → match within 24h
· Comps drop a specific weekend → hold, don't follow down (booking-rank suffers more than rate)
· Comps raised but you're 20%+ above already → don't follow; you're price-leading

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WHO THIS IS FOR
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· STR hosts running ≤3 properties
· Operators who want to understand comp-set behavior, not just rates
· Hosts considering whether to subscribe to PriceLabs / Wheelhouse (use this for 3 months first)
· Anyone whose Airbnb listing rank dropped without an obvious reason

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HOW IT WORKS
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1. Open Comp Selection. Pick 6-10 comparable listings (~20 min one-time).
2. Every Monday: open browser tabs, snapshot rates into the workbook (10 min).
3. Read the verdicts. Adjust rates for the next 4 weekends as needed.
4. Quarterly: review the trend chart. Are you moving with comps or against?

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FILE COMPATIBILITY
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✅ Excel 2016+ · ✅ Excel 365 · ✅ Google Sheets

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REFUNDS
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14-day refund, no questions asked. hello [!at] thestrledger.com.

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⚠ Digital product. Not affiliated with PriceLabs or Wheelhouse. Pricing decisions are yours.