Influencer Media Kit and UGC Rate Card Builder, Creator Pricing Calculator (Floor Target Anchor), AI Skill for Claude & ChatGPT, UGC Creator

Media Kit & Rate Card Builder is an AI skill for Claude and ChatGPT, made for influencers & creators. Give it your real numbers and it builds a media kit brands take seriously, a one-page rate card you can send the moment they ask, and a private sheet with the three numbers negotiators use: floor, target, anchor.

Instant download. Works on the free tier. No coding. Stop pricing your work by vibes.

WHAT IS AN AI SKILL?
Think of it as a trained assistant you add to Claude or ChatGPT. It is a small folder of files: the step-by-step method the AI must follow, the templates it fills in, the checks it runs on itself, and a worked example. You load it once (about a minute), then talk to the AI in plain English the way you would brief a colleague. Instead of a generic chat answer, you get the finished piece of work as a real file you can print, send or open in Excel. No coding, no software to install, nothing to configure. It runs inside your own Claude or ChatGPT account.

THE PROBLEM IT SOLVES
It's almost always too low. You're pricing off fear; they're pricing off a budget you never got to see. And once you've said a number, it becomes your ceiling with that brand forever.

The awkward part isn't the negotiation. It's that you genuinely don't know what the right number is, because nobody publishes it and every creator you could ask is as unsure as you are.

ABOUT THE EXAMPLES BELOW
The figures and names come from the built-in demo: Maya Chen, a Melbourne coffee-and-travel creator negotiating with a coffee brand. Type "demo" after setup and you watch the same run happen in front of you before you type a single real number.

WHAT IT DOES (6 JOBS, ONE SKILL)
1. Build the kit and the rate card
The media kit brands expect, plus a separate one-page rate card built for the most common brand email there is: “what are your rates?” Anchor rates, what each includes, add-on menu, payment terms. Nobody attaches an 8-section deck to answer one question.

2. Set your three numbers
Floor (never quoted), target (what the math supports) and anchor (what you open with) for every deliverable you sell. The placement inside each range is shown as a percentile, so two runs land on the same number.

3. Price the add-ons brands get free
Usage rights, exclusivity, whitelisting, raw files. On a UGC brief it prices the extra hook variants at +40% of the video rate each, because “can you send 3 hook options?” is a request for three ads.

4. Value gifted, appearances and events
Gifted-plus-fee has a formula: cash = target minus the product's real selling price, capped at 25% of target, and never below your floor. Event work bills half-day or full-day with expenses reimbursed on top, never buried inside the fee.

5. See what you actually keep
Rates stay gross, because a manager doesn't raise what the market pays. The private sheet adds your take-home at anchor, target and floor. It also reads a brand's “A$1,000 including GST” for what it is: an A$909 fee.

6. Re-rate as you grow
Already have a kit? It asks only what changed, shows your growth deltas, and calibrates against the deals you actually closed: the median of three or more comparable deals in the last 12 months. Under three, it says so and changes nothing.

WHAT YOU GET
• Brand-ready media kit + a sendable one-page rate card
• Floor / target / anchor per deliverable — and what you keep after commission
• Add-ons priced: usage, exclusivity, whitelisting, hook variants, gifted, events

One gets forwarded around a marketing team. One gets pasted into a reply. One is for your eyes only:
• The media kit — brand-ready, professionally structured, with a real rate table in it
• The standalone rate card — one page, anchor rates, add-on menu, payment terms, your gifted line
• The private pricing sheet — floor / target / anchor, your take-home at each, and a dated rate history
• A PowerPoint one-pager instead of the doc, if you'd rather send a slide

YOUR FIRST FIVE MINUTES (copy-paste any of these)
› Build my media kit and rate card. My numbers are in my profile.
› What should I charge for a TikTok with usage rights?
› A brand asked my rate for 3 reels. Floor, target, anchor?
› I only sell UGC — no real following. Price me anyway.
› demo — build a full kit for a sample creator.

HOW TO SET IT UP (about a minute)
1. Download the zip and unzip it. Inside: a START-HERE file, INSTALL steps for Claude, and CHATGPT-SETUP for ChatGPT.
2. Claude app: Settings → Capabilities → Skills → Upload skill (or add the files to a Project). Claude Code: drop the folder into ~/.claude/skills/. ChatGPT: follow CHATGPT-SETUP (copy-paste, about two minutes).
3. Type "demo" to watch the skill run on a built-in example. Then give it your own details in plain English.

WHO MADE THIS
The Skill Mastery builds AI skills for working professionals: photographers, filmmakers, creators, marketers and sales teams. We don't start from what AI can do. We start from how the job is actually done, the methods the trade already trusts (here: floor/target/anchor rate math, pitch concepts and usage-rights pricing), the numbers that have to be right, and the mistakes that cost real money. Then we engineer the skill so the AI follows those rules every single time, and we test it the way a buyer would use it: on the built-in demo, on a cold scenario it has never seen, and in a currency other than our own. Every skill ships with a demo mode, a self-check, and a plain list of what it can't do.

WHY NOT JUST ASK THE CHATBOT?
• Rule zero: views beat followers. When your average views outrun your follower count, it prices on views. In the demo that turns a $875 reel into a $1,025 one, and a general chatbot won't know to make the correction at all.

• It refuses to invent your stats. Anything it doesn't have becomes homework — “[get this from IG Insights]” — never a plausible number a brand could catch you on. Same for small accounts: under 1,000 followers it leads with UGC rather than inventing a reach price.

• Your card gets better with evidence. The rates save into your profile, so The Deal Negotiator defends those exact numbers later. The Negotiator logs every close back, and the next re-rate prices off what brands actually paid you.

WHAT IT WON'T DO (read this before buying)
• A rate card is leverage, not law. Brands with genuinely fixed budgets exist, and this prices your side of the table. The Negotiator handles theirs.
• Benchmarks are directional 2026 estimates from model knowledge, labelled as estimates. Your own inbound offers are better data, and the skill says so.
• The sales-tax and gifted-income lines are flags to take to an accountant, not tax advice. It states the mechanic and never states a tax rule as fact.

FAQ
Q: How is this different from just asking Claude or ChatGPT?
A: Ask a chatbot and you get a plausible range. The Media Kit & Rate Card Builder runs a fixed method: it applies the views-over-followers rule, places your number inside the range at a stated percentile, prices each deliverable and each right separately, shows the arithmetic, and saves the result to a profile the rest of your skills read. Same inputs, same answer, every time.

Q: What files do I actually get?
A: Three. A brand-facing media kit (Word doc or a one-slide PowerPoint), a standalone one-page rate card you can paste into a reply when a brand asks what you charge, and a private pricing sheet holding your floor, target and anchor per deliverable plus a dated rate history. All three are named and saved so an update run can find them next time.

Q: I sell UGC, or I'm under 1,000 followers. Does this work for me?
A: Yes, and it has a separate path for each. UGC gets priced on what actually prices UGC — pieces delivered, whether a brand has shared performance data, production setup — with no follower tier involved. Under 1,000 followers it leads with UGC, prices an on-channel post at the bottom of the nano range and labels it an estimate, rather than inventing a reach number you can't defend.

Q: An agency takes a cut of my fees. Does that change the rates?
A: Not the rates, only what reaches you. A manager doesn't raise what the market pays, so every quoted number stays gross. Your private sheet adds a take-home row at anchor, target and floor, because what you keep at your floor is the number that decides whether a shoot is worth doing. Name a minimum you must keep and the floor rises to protect it.

Q: Is it a subscription?
A: No. The Media Kit & Rate Card Builder is a one-time purchase, yours to keep, updates included. It runs inside the Claude or ChatGPT account you already have, and the free tiers work too.

Q: Do I need a paid Claude or ChatGPT plan?
A: No. The free tiers run it. Paid plans give you longer sessions and stronger models, which is nicer but not required.

Q: Claude or ChatGPT: which should I use?
A: Both are included and both work. Claude gives the fuller experience because skills upload directly; ChatGPT setup is a two-minute copy-paste from the included CHATGPT-SETUP file.

Q: Do I need to know how to code?
A: No. You type in plain English. Setup is upload-a-file, and every step is written out for non-technical people.

Q: Does it work outside the US, in my currency?
A: Yes. It works in your currency, your date format and your market. It never converts or invents exchange rates.

Q: Can I use it for client work?
A: Yes. One purchase is a perpetual single-user licence; everything it produces is yours to use, unrestricted, for your own business or your clients. You just can't resell or share the skill files themselves.

Q: Is my data private?
A: It runs entirely inside your own Claude or ChatGPT account. We never see your numbers, clients or files.

Q: Can I use it on my phone?
A: Set it up once on a computer; after that it works from the Claude and ChatGPT phone apps too.

Q: Do I get updates?
A: Yes, free updates to this version. If a new version ships, message us on Etsy for the update.

Q: What if it doesn't work for me?
A: Digital files can't be returned on Etsy, but message us and we'll make it right, whether that's a fix, a walkthrough or a refund. A real person replies.

PART OF THE BRAND DEAL SUITE
Also in this shop: The Pitch Machine, The Deal Negotiator, or the full Brand Deal Suite bundle at a saving. They share one profile, so you describe your business once and every skill reads it.

INSTANT DIGITAL DOWNLOAD
One .zip file, delivered by Etsy the moment you buy. Nothing physical will be shipped. Free updates for the current version. Questions before or after buying: message us here on Etsy, a real person replies.
Version 2.0.0.

AI disclosure: this toolkit was designed and written by The Skill Mastery with the help of AI tools, then tested by hand (every calculation, template and demo checked). It runs inside Claude or ChatGPT; it is not a standalone app. Not affiliated with Anthropic or OpenAI. Claude and ChatGPT are trademarks of their respective owners.