Seller Handbook

Advice and inspiration for successfully running your Etsy shop

Packaging Inspirations

Eye-catching packaging entices holiday shoppers and reinforces your brand. Learn from the best with a sampling of the community's inspiring parcels.

By Michelle Spaulding Aug 23, 2012
Photo by Soft Gold Studio

Etsy shop owners are renowned throughout the world for their inspired packaging. It can help your shop stand out, encourage holiday gift purchases, and make a lasting impression on customers, keeping them coming back again and again.

Define Your Style

Your packaging is part of your branding, so let it reflect your style. What colors, materials, and patterns will help you achieve your look?

Top to bottom, left to right: RootsandWingsJewelry, AtticAntics, herbanlifestyle, wychbury, tbtcwedding, imahunter, Rockcakes, Micasita, WeDesignStudiosLLC.

Delightful Details

The thrill of opening your thoughtful package will encourage your customer to return! What little touches will you add to delight your customer?

Top to bottom, left to right: MaryKateMcDevitt, gabrielefelt, bcharmer, 3girlsandagoat, PeachLinen, MissCharlieBean, ArtisanPaperie, bluebirdluxe, KisforCalligraphy, sassandperil, SmileMercantile.

Selling Gifty Items

For gifty items, your packaging is part of the product and will help you stand out. Make packaging a priority if your item is mainly intended to be given as a gift.

Top to bottom, left to right: flapper girl, genejameson, HerbivoreBotanicals.

Stamps and Block Prints

Make your own packaging with stamps and block prints. A number of Etsy sellers offer custom stamps, as well as other designs you can use to create a distinct look.

Printed Materials and Stickers

Artwork created by a designer can take your packaging to the next level. If you’re an artist, this is the perfect place to show off your skills. If you’re not, either keep it simple for now, or find an artist who can create branded materials for you.

Gift Wrap

It’s hard to tell where a lot of sellers’ everyday packaging ends and gift wrap begins! Nevertheless, the option to buy gift wrap in your shop can make that gift buyer’s decision all the easier. Be sure to read Etsy’s rules about offering gift wrap in your shop.

The Outer Package

Make sure the outer box is durable and appropriate for what you are sending. Many sellers ship in fairly simple boxes, but these are some interesting ideas for jazzing it up if you like.

Left to right, top to bottom: Glitterfarm, thewheatfield, whimsy love, CreatureRooms.


Little somethings tucked into your package can surprise and delight your customer. Get your shop name on them somewhere, and make sure to budget them into your price.

How do you package your items? Are you going to try something new?


Michelle Spaulding from HeyMichelle

Michelle is currently working on solving a mathematical mystery that is thousands of years old, and discovering amazing and beautiful things.


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