Star Seller: Celebrating the best in customer experience

Star Seller: Celebrating the best in customer experience

Star Seller is a way to recognize and reward Etsy sellers who consistently provide an excellent customer experience.

Check your progress

Star Seller comes with rewards

Star Seller comes with rewards

Stand out from the crowd

Star Sellers get a special badge, letting buyers know your shop has a proven record of consistently offering a great customer experience.

More chances to be featured

We’ll highlight some Star Sellers in our marketing to buyers—making it easier for shoppers to connect with customer service all-stars.

Opportunity for increased sales

We know from research that buyers value an excellent customer experience, which could help you get more sales and grow your business.

How to become a Star Seller

How to become a Star Seller

On the 1st of every month we’ll determine your eligibility for Star Seller by looking back at the last three months of your shop’s performance. See our terms. Here’s what we consider:

Response rate

Responding to initial messages within 24 hours helps create a great experience for shoppers that keeps them coming back.

5-star ratings

Consistently getting 5-star ratings in your shop is key to building trust with new buyers.

Shipping

Buyers love sellers who ship on time and include tracking on orders.

Orders and sales

Becoming a Star Seller will show buyers you consistently go above and beyond, which could help you get more sales.

We’re here to help

We’re here to help

Find answers to top questions in the Forums

Find answers to top questions in the Forums

Etsy staff responded to some of your top questions about Star Seller in the Forums. Check out all of the responses.

Find answers to top questions

Check out the Ultimate Guide to Creating a Great Customer Experience

Check out the Ultimate Guide to Creating a Great Customer Experience

It’s packed with helpful tips that cover everything from shipping to getting good reviews.

Read the guide

Etsy U Star Seller workshop: Coming soon

Etsy U Star Seller workshop: Coming soon

Sign up to know when the Star Seller workshop is ready!

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Questions? We’ve got answers.

Questions? We’ve got answers.

This is the qualification criteria for Star Seller, based on the last three months of your shop data:
  • Message response rate: 95%+ of first messages in a thread are responded to within 24 hours. This stat is only considered if you receive new messages during the review period.
  • On-time shipping & tracking: 95%+ of orders ship on time with tracking or with a shipping label purchased on Etsy
  • 5-star ratings: 95%+ of orders receive 5 star reviews
  • You must also meet a minimum of 10 orders and $300 in sales during the 3-month review period, and you must have been on Etsy’s platform for 90 days since your first sale.
Sellers will be reviewed on the first of each month, and the review period for Star Seller will look at the last three months of data prior to the review date. You can read more about Star Seller here and in our terms here.
Since Star Seller is an aspirational program that celebrates the best in customer experience on Etsy, only some sellers are currently meeting the qualification criteria. The program does not penalize those who do not achieve Star Seller. If Star Seller isn’t attainable for you right now, don’t worry—there are many paths to success on Etsy. Although Star Sellers have an increased chance of being featured in buyer marketing, they aren’t the only sellers that we feature, leaving room for many other shops to continue to be in the spotlight.
Star Seller does not directly impact the ordering of search results. The Star Seller badge, however, will make it easier for buyers to identify and shop from Star Sellers.
We determine Star Seller eligibility by reviewing the last 3 months of your shop's performance on Etsy, regardless of vacation mode. If you come back from vacation and you reach the Star Seller criteria for the current review period, then you’ll be eligible for a Star Seller badge.
We know that buyers in different countries have different expectations about what makes a great shipping experience. For sellers in certain countries outside of the US, only orders that are the equivalent of $10 USD and above will need to have tracking or a shipping label purchased on Etsy for Star Seller eligibility. For orders under $10, they should be marked as complete by the ship-by date. We also understand things can happen that are outside your control, which is why your on-time shipping & tracking won’t be impacted by carrier delays.
Adding tracking to all physical orders is one of the criteria for Star Seller if you’re in the US. If you mark an order as complete without adding tracking, it does not meet the requirement for Star Seller.
For orders where a buyer might ask for a delayed delivery, you can extend the ship-by date for an order. Keep in mind that the ship-by date can be updated once, before the original ship-by date has passed, and can be extended up to 21 days.
Sellers in certain countries can purchase low-cost shipping and labels options through Etsy. For sellers in the US, Etsy partners with Pitney Bowes to offer First-Class USPS flats and letters with tracking information included. With shipping labels purchased on Etsy, you can send your parcels at discounted rates that are cheaper than retail rates at the Post Office. We also offer competitive rates for flats and letters. For sellers outside the US in certain countries, only orders that are the equivalent of $10 USD and above will need to have tracking or a shipping label purchased on Etsy for Star Seller eligibility.
Your message response rate is based on just the first message in a conversation, not ongoing conversations. This means you just need to respond to the first message within 24 hours. This applies to messages both from buyer and seller accounts. Messages from Etsy staff do not count toward your response rate, and neither do messages that you mark as spam. You can also now find a breakdown of your message response rate score by downloading a CSV.
If you’re having a difficult time responding to messages during certain time periods, consider setting up an auto-reply, which counts as a response.
If messages are appearing in separate threads in your inbox, then as it stands today you’ll need to respond to the initial message of each thread. One idea to help mitigate this in the interim is to set up an auto-reply or to create a Saved Reply for multiple messages from the same user that don’t need individual responses.
If you don’t get any new messages during a review period, it won’t have a negative impact on your eligibility for Star Seller. Your message response rate won’t be included in your Star Seller eligibility unless you get a new message. If you do get a message, remember to respond within 24 hours.
We know that buyers sometimes leave less than 5-star reviews with no feedback. This is why we built in a buffer of 95% vs. 100% criteria for 5-star ratings. You can consider privately responding to a review by contacting the buyer through Messages, but remember to remain professional and courteous. Responding quickly and showing that you’re willing to address the issue may lead a buyer to edit their review. You can read more about reaching out privately to your buyer here, but also keep in mind that you must abide by our policies for reviews as stated in our House Rules.
When it comes to qualifying for Star Seller, digital orders will not require tracking information or shipping labels purchased on Etsy. Because of this, shops who list their items as “digital” instead of “physical” will still be eligible for a Star Seller badge since on-time shipping & tracking will be reviewed on sales of physical items only.
One workaround instead of listing as “physical” is to upload a placeholder file to the listing. Whenever possible, we recommend listing items as “digital” when listing your digital download items. Listings categorized as digital items will not be counted towards your on-time shipping & tracking score.

Can’t find what you’re looking for? Visit the Help Center

Resources to get you going

Resources to get you going

What is a Star Seller?

Help Center • 8 min read

Introducing: Star Seller

Seller Handbook • 6 min read

Your Star Seller Checklist

Seller Handbook • 7 min read

Star Seller Terms and Conditions

Policy • 11 min read

How to Get 5-Star Reviews

Seller Handbook • 10 min read