The sun is out and the trends for spring and summer are in! MIDImalism is setting the tone for the coming months—where statement pieces meet everyday ease, and personal style feels more natural than ever. Whether you’re embracing playful coquette chaos or making waves with fresh takes on nautical-inspired pieces, this season is all about embracing creativity in a way that’s both intentional and unapologetically you.
Whether you’re looking to launch a new product inspired by the changing seasons or want to optimize for key shopping occasions, this report has everything you need to get started. You’ll also find highlights from our Spring/Summer Trend Guide, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site.
Read on to learn about the fresh decor, style, and gifting themes we anticipate will be trending for spring and summer, based on Etsy search data and wider industry forecasting.
All search and sales data is as of February 20, 2025 and based on searches and sales in the last three months compared to the same time last year.
Table of Contents
Decor, style, and gifting trends
How to use this report
In this quick video, Etsy Trend Expert Dayna Isom Johnson explains how to put the content covered in the report to use.
Use the insights here to inspire updates both big and small, from adding to your inventory to refreshing your titles and tags. Prep your shop for the upcoming season by:
- Getting ideas for new products.
- Optimizing your listings to appeal to shoppers with gift recipients in mind. Here's a checklist to help you get started!
- Brainstorming content ideas for your social media promotions.
- Updating your photos with on-trend styling.
- Refreshing your Shop Banner with seasonal details.
- Including seasonally relevant top-searched terms in your tags, titles, and descriptions.
- Timing your inventory to take advantage of upticks in relevant searches and in advance of key occasions.
- Choosing which listings to promote through Etsy Ads.
Gifting and occasions
Mother’s Day (February–May) Themes to keep in mind: gifting, cards, personalization, wellness, bath and beauty, accessories
Father’s Day (April–June) Themes to keep in mind: gifting, personalization, cards, wanderlust and travel, outdoor adventure, DIY projects, grooming essentials
Graduation (May–June) Themes to keep in mind: gifting, personalization, cards, keepsakes, apparel, accessories, teacher gifts
Independence Day - US (July 4) Themes to keep in mind: entertaining, decorations, and apparel
Additional events and key moments to keep in mind: Cinco de Mayo (May 5), prom (April–June), gardening season, housewarmings, anniversaries, retirements, baptisms and first communions, family reunions, spring showers (bridal, baby, engagement), weddings, milestones (baby’s firsts, birthdays)
Decor, style, and gifting trends
Literary girl
Paging all romantics, bookworms, and daydreamers—the literary revival is officially here! With nearly 20,000 book-related purchases happening on Etsy every day*, it’s clear that reading is more than just a hobby—it’s a lifestyle. From vintage book stacks doubling as decor to personalized book embossers that mark your most treasured reads, literary culture has never been cooler.
- Blind book date boxes searches have more than doubled
- Book club items searches are up over 20%
- Personalized book embossers searches are up over 30%
Messy coquette
Coquette, but make it cool-girl—this season, the aesthetic is flirtier, campier, and way more fun. A playful evolution of hyper-feminine style, the Messy Coquette trend blends ’90s and Y2K pop star energy with effortlessly undone charm.. And the ruffle renaissance is leading the charge from closets to couches—sales for ruffled jackets, skirts, curtains, blankets, and throw pillows are all up double digits. But it’s not just ruffles: tousled ribbon-tied hair, bow sweatshirts, charm-covered everything, and beaded bags bring that main character energy we live for.
- Coquette bows searches are up over 500%
- Bow tees and sweatshirts sales have more than doubled
- Bead bags searches are up nearly 20%
Island luxe
Fueled by the latest cultural moments like binge-worthy resort dramas and island-inspired chart-toppers, Island Luxe is bringing vacation energy to the forefront this season. Also known as Resortcore or Tourist-Chic, this trend is all about making an intentional statement (looking at you, midimalism!)—whether you’re lounging poolside or just manifesting it. Breezy linens, pops of fruit-inspired jewelry, and natural textures like raffia serve up that sun-kissed glamour with a touch of beachside indulgence. And with travel accessories ranking as a top search term on Etsy this year*, it’s clear that everyone is in their jetsetting era.
- Fruit necklaces searches have skyrocketed nearly 500%
- Raffia bags searches have more than quadrupled
Galactic metallic
As space travel and sci-fi aesthetics shape culture, fashion and design are following suit, bringing us straight into a new era of cosmic cool. Galactic Metallic is a futuristic evolution of last season’s chrome craze, bringing with it liquid silver that shimmers like a meteor shower, holographic textures straight out of a sci-fi dream, and reflective fabrics that make you look like you just stepped off a spaceship. But it’s not just about the shine—deep blue pieces channel the mystery of the night sky, while zodiac jewelry soars in popularity, with searches up 400%—letting buyers wear their star sign like a badge of honor.
- Crystal mugs searches are up over 700%
- Half moon lamps searches are up nearly 600%
Châteaucore
If last summer was all about the carefree Tomato Girl vibe, this year we’ve stepped into something a little more romantic and storied—Châteaucore. On Etsy, it’s clear this old-world aesthetic is having a major moment: France cottage decor is one of the top-searched terms on Etsy this year, up over 26,000%!* Less Mediterranean seaside escape and more countryside charm, Chateaucore is all about airy cotton dresses, embroidered textiles, and vintage glassware that make Sunday brunch feel like a scene from a French novel.
- Charcuterie board gifts searches have quadrupled
- Puffy quilts searches have nearly tripled
- Vintage glassware searches have nearly doubled
Maritime living
Forget crisp yacht-club whites—Maritime Living is all about embracing the raw, untamed spirit of the sea. Inspired by the real-deal fishermen and seafarers, this trend brings a rugged edge to classic coastal style. Sardine motifs, shell bags, and rain boots add a salty, lived-in feel, while sea glass accents and handcrafted details bring ocean-inspired tranquility to interiors. And while stripes are an undeniable summer wardrobe staple, they’re making major waves in home decor too, with sales for striped items up double digits across rugs, linens, and wall art. The result? A look that’s effortlessly cool, unfussy, and steeped in timeless, rugged coastal charm.
- Shell bags searches have more than doubled
- Fisherman aesthetic searches have nearly doubled
- Sardine items searches are up over 75%
Ready to bring these trends to life?
Check out Develop a Winning Product in 5 Easy Steps for tips to develop a strong product that builds on your strengths, stands out from the competition and serves as a great starting point for growing your product line and shop.
*Based on Etsy purchases in January 2025
Header photos by Lou and Co Candles and Signed by Dahliah
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
