The holidays are fast approaching, and this year’s trends are all about personal expression, nostalgic comfort, and a touch of sparkle. Based on Etsy search and sales data, along with wider cultural forecasting, we’ve identified the top themes shaping some of the ways people are gifting, decorating, and celebrating this season. Whether shoppers are hosting a lively dinner party or creating quiet moments of reflection, they’re looking for pieces that tell a story—and Etsy sellers are uniquely positioned to help them express themselves in one-of-a-kind ways.
In this report you'll also find highlights from our latest Etsy Trend Edit, designed for press and media outlets, which taps into emerging trends to help attract press attention that can boost Etsy’s reach and help to bring customers to the site! The guide's alreadysukko been picked up by a number of popular publications, including Martha Stewart, Home & Garden, and more!
All search and sales data in this article is as of September 2, 2025, and based on searches and sales in the last three months compared to the same time last year
Table of Contents
Decor, style, and gifting trends
How to use this report
Use these insights to help you prepare for the busy holiday season:
- Develop new inventory inspired by top-trending aesthetics and shopper interests.
- Optimize your listings with trend-relevant keywords, colors, and materials.
- Style your listing photos and social media to reflect this year’s look and feel.
- Plan your promotions and Etsy Ads to coincide with key gifting peaks like Black Friday, Cyber Week, and last-minute delivery windows.
- Keep it authentic—use these trends as inspiration while staying true to your shop’s unique story.
Gifting and Occasions
Key Seasonal Dates
- October 20: Diwali
- October 31: Halloween
- November 1: All Saints’ Day
- November 1-2: Día de los Muertos
- November 11: Veterans Day / Remembrance Day
- November 27: Thanksgiving
- November 28: Black Friday
- December 1: Cyber Monday
- December 2: Giving Tuesday
- December 6: St. Nicholas Day
- December 12: Feast of Our Lady of Guadalupe
- December 14: Hanukkah begins
- December 21: Winter Solstice / Yule
- December 22: Hanukkah ends
- December 24: Christmas Eve
- December 25: Christmas Day
- December 26: Boxing Day / Start of Kwanzaa
- December 31: New Year’s Eve
- January 1: New Year’s Day
Gifting Themes
The biggest drivers of seasonal shopping this year are all about emotion and experience. Shoppers are looking for:
- Personalized and sentimental gifts that honor family, tradition, or personal milestones.
- Elevated entertaining essentials for hosts and home chefs.
- Playful and expressive pieces that embrace creativity and nostalgia.
- Cozy, comforting home updates that make spaces feel warm and inviting.
Decor and Style Trends
Nonna Holiday
A warm, nostalgic spin on the season inspired by Nonna’s kitchen. This trend celebrates coziness, connection, and handmade beauty—think crocheted doilies, embroidered linens, tomato-red accents, and kitchen-inspired gifts that feel passed down through generations.
Why it matters:
The heart of the home is back in focus. With food, family, and tradition at the center of celebration, shoppers are seeking keepsakes that feel personal and story-rich.
Inventory opportunities:
- Personalized kitchenware: engraved cutting boards, embroidered recipe towels, monogrammed bread baskets.
- Cozy decor: crocheted ornaments, gingham or ruffled linens, handmade pottery.
- Gift sets: food-themed bundles like “bake with Grandma” or “family dinner night” kits.
Social styling tips:
Showcase scenes that evoke nostalgia—warm lighting, checkered tablecloths, and flour-dusted countertops. Share stories about your inspiration or family recipes. Pair your content with cozy Italian music or a Sunday sauce aesthetic.
Rising search terms:
- Decorative lampshades +11,000%
- Ruffled linen sales +70%
- Engraved cutting board searches +60%
Supper Club
Polished, playful, and made for entertaining, Supper Club revives the retro dinner party with a modern twist. Shoppers are embracing elegant tablescapes, bold serveware, and everything that makes hosting feel glamorous again.
Why it matters:
The home has become the new restaurant. Consumers want to impress their guests—and they’re turning to Etsy for statement pieces that make every dinner an event.
Inventory opportunities:
- Statement glassware, bar tools, and decanters.
- Coordinated table linens, embroidered placemats, and napkin sets.
- Hostess gifts like coasters, cocktail napkins, or personalized cheese boards.
Social styling tips:
Capture the sparkle—show your products styled in candlelight, on chic tables, or with friends toasting in the background. Use short videos to show your items in action. Embrace jewel tones, gold accents, and dramatic contrast in your photos.
Rising search terms:
- Table settings +1,000%
- Glassware set searches ×12
- Cocktail napkins are a top gift this year
Play Haus
Color-drenched and joy-filled, Play Haus is all about self-expression, nostalgia, and unfiltered fun. This aesthetic brings childlike wonder into the holidays through oversized bows, candy hues, and surreal, dopamine-bright decor.
Why it matters:
Gen Z shoppers are rejecting minimalism and embracing maximalist joy. This trend is your invitation to lean into whimsy, humor, and bold design.
Inventory opportunities:
- Colorful ceramics, wall art, and prints that spark joy.
- Whimsical jewelry and hair accessories.
- Plush collectibles, statement ornaments, or resin home decor in unexpected shapes.
Social styling tips:
Go big with color—playful props, candy palettes, and high-contrast lighting. Use fun audio trends, stop-motion, or unboxing videos that highlight your products’ uniqueness.
Rising search terms:
- Colorful accessories +3,000%
- Dopamine items +40%
- Maximalist prints tripled
Gothmas
Darkly romantic and richly layered, Gothmas blends gothic influences with classic winter elegance. Think black lace, celestial motifs, and moody candlelight that bring mysterious charm to the holidays.
Why it matters:
Shoppers are craving individuality—and Gothmas offers an alternative to traditional red-and-green cheer, appealing to lovers of drama, vintage style, and night-owl energy.
Inventory opportunities:
- Gothic candles, black lace ornaments, and celestial decor.
- Silver and onyx jewelry with vintage or occult motifs.
- Moody tablescapes featuring velvet ribbons and antique accents.
Social styling tips:
Use candlelight or low exposure to create a shadowy, intimate atmosphere. Experiment with monochrome imagery and metallic pops. Mix behind-the-scenes candle pouring or jewelry-making clips with cinematic music for a spellbinding effect.
Rising search terms:
- Antique decor +1,700%
- Gothic wallpaper doubled
- Solder jewelry +1,500%
Shiver the Season
Part nautical, part fantasy, Shiver the Season merges swashbuckling adventure with icy elegance. This trend reimagines holiday glamour with metallic finishes, layered textures, and jewelry that feels like hidden treasure.
Why it matters:
This is where escapism meets luxury—think arctic explorer meets disco ball. Perfect for shoppers looking to sparkle in their own way.
Inventory opportunities:
- Mixed-metal jewelry and statement home accents.
- Mystery jewelry jars or “holiday treasure boxes.”
- Shimmering decor in silver, brass, and pearlized finishes.
Social styling tips:
Showcase your products on mirrored or metallic surfaces to highlight shine. Incorporate close-ups and slow pans to emphasize detail. Try snowy filters or iridescent backdrops for reels and product videos.
Rising search terms:
- Gold jewelry +18,000%
- Jewelry jars +1,500%
- Leather poufs nearly doubled
Nutcrackercore
Equal parts dreamy and dramatic, Nutcrackercore blends ballet-inspired romance with gilded holiday opulence. Shoppers are craving fantasy—velvet ribbons, pastel tutus, toy soldier motifs, and jewel-toned glassware all help bring this look to life.
Why it matters:
The Nutcracker revival taps into the season’s timeless nostalgia and gives sellers a chance to play with theatrical, giftable detail.
Inventory opportunities:
- Velvet stockings, ribbons, and bows.
- Ballet-inspired jewelry, ornaments, and hair accessories.
- Crystal barware and pastel-toned home decor.
Social styling tips:
Style your product shots like a stage scene—soft lighting, pastel backdrops, and a hint of sparkle. Pair your visuals with classical or lo-fi ballet music and focus on movement.
Rising search terms:
- Emerald jewelry tripled
- Jewel-tone barware up double digits
- Ballet music box sales +1,000%
Ready to Bring These Trends to Life?
Check out Develop a Winning Product in 5 Easy Steps for tips to build a strong product that stands out from the competition and grows your shop.
Stay up to date on the latest and greatest trend info by following Etsy Success on Instagram and YouTube.
Header photos by History Time Traveler and Beras Home
Words by Katy Svehaug
Katy Svehaug is a Senior Content Strategist at Etsy.
